A prominent local jeweler faced a digital crisis: critical web assets were unmanaged, the Google Business Profile was flooded with competitor spam, and the business lacked the internal resources to maintain a complex website. We executed an operational takeover to secure the infrastructure, sanitize the brand's reputation, and implement a lean, social-first content strategy.
Vulnerable infrastructure and high administrative overhead.
The client had lost administrative control over their primary .com domain and lacked a backup strategy. Additionally, they were struggling to maintain an outdated website catalog with no dedicated staff. Concurrently, their local search authority was being eroded by fake spam reviews, with no process to generate authentic feedback.
Technology operationalization
We migrated the operation to a secure Microsoft 365 environment for business governance and restored domain sovereignty. A robust analytics stack (GA4 & Meta Business Suite) was deployed to track engagement, while the merchandise workflow was re-routed strictly to social media to eliminate website maintenance.
Addressing global business imperatives
- Domain & Asset Recovery (Digital Sovereignty)
- Competitor Spam Removal & GBP Defense
- In-Store Review Generation (QR Process)
- Microsoft 365 Implementation
- Social-First Merchandising Strategy
Engineering a low-maintenance digital fortress
We moved the client to a 'Social-First' operational model. Recognizing the store lacked staff to update a website catalog, we offloaded all product showcasing to Instagram and Facebook. The website was re-engineered as a static, high-speed 'Trust Anchor' focused purely on Local SEO and contact info, requiring zero daily maintenance. We simultaneously deployed custom in-store QR stands to flood the Google profile with authentic reviews, burying competitor spam.
Addressing global business imperatives
The intervention reduced operational overhead by 100% by removing the need for website catalog management. The reputation strategy successfully purged spam and established a consistent flow of positive customer sentiment, while M365 secured business continuity.
Asset Recovery
Regaining administrative keys for the .com domain, enabling 2FA, and establishing off-site backups to prevent data loss.
M365 Implementation
Migrating communication infrastructure to Microsoft 365 Business to ensure professional compliance and data security.
Reputation Cleanup
Auditing the Google Business Profile and successfully disputing/removing fraudulent spam reviews from competitors.
The 'QR' Feedback Loop
Designing and deploying physical QR-code stands in-store to frictionlessly capture 5-star reviews from happy customers.
Lean Web Architecture
Building a high-speed, static brochure site focused purely on Local SEO, removing the heavy 'Catalog' features to lower maintenance.
Data Infrastructure
Deploying GA4 and Meta Business Suite to track the correlation between social media showcasing and website contact clicks.